10 Lead Magnet Ideas for Auto manufacturing

An interactive calculator that ingests fleet size, vehicle mix, and average monthly miles to estimate parts spend by category and compare OEM vs aftermarket costs. It also generates a simple ROI snapshot and invites users to receive a detailed report by email, boosting lead capture. Ideal for fleet managers and auto shop owners evaluating procurement options.

A lightweight AI assistant that asks for your fleet profile and mileage, then outputs recommended parts, replacement intervals, and reorder quantities with estimated lead times. It speeds up procurement planning and highlights potential cost savings by standardizing maintenance across vehicles. Users can save their configuration and request a tailored setup, increasing signups.

A 12-month maintenance playbook with model-specific schedules, part replacement windows, and purchasing tips. It helps fleet managers standardize maintenance, reduce downtime, and position your brand as a trusted partner. Download includes a printer-ready PDF and optional weekly tips via email.

A curated directory of vetted OEM and aftermarket suppliers with region, warranty terms, and SLA notes. It accelerates sourcing and reduces risk of counterfeit parts, making it a high-signal asset for procurement teams. Exchange collects contact details for ongoing updates.

A fill-in-the-blank worksheet to model ROI from upgrading to higher-quality parts, calculating downtime costs, maintenance intervals, and total cost of ownership. It gives a concrete business case that makes fleet managers eager to connect for a tailored quote. Easy to customize and print for team reviews.

A lean AI tool that analyzes simple input data (miles, models, recent failures) to flag likely failures and recommended preventive actions. The forecast helps avoid unplanned downtime and demonstrates value to procurement and maintenance teams. Sign up to access ongoing forecasts and data templates.

A one-page guide revealing the 20% of parts that drive 80% of breakdowns and costs, plus how to stock and rotate them efficiently. Quick, practical, and highly shareable for shop or fleet teams. It primes trust and collects contact details for deeper insights.

A regional directory of service centers, mobile technicians, and parts depots with contact info and service capabilities. It simplifies maintenance logistics for fleets and shop owners, making it a must-have download in exchange for contact details. Includes a printer-friendly format for on-site use.

A starter dashboard template (Google Sheets/Excel) that tracks on-hand parts, usage rate, reorder points, and days-to-empty, with built-in alerts. It helps prevent stockouts and demonstrates practical value to operations teams. Easy to implement and ready to customize for your fleet.

A concise checklist to evaluate parts suppliers for quality, warranty, lead times, and compliance. Designed for procurement teams in fleets and auto shops, it enables fast, better-informed decisions. A quick asset to seed trust and drive signups for deeper supplier lists.