10 Lead Magnet Ideas for B2B Business

An interactive calculator that estimates onboarding time-to-value, activation rate, and projected ROI per feature. Enter your product, target segment, and current activation metrics to receive a personalized ROI snapshot and recommended optimization steps.

A four-week playbook with step-by-step onboarding experiments, KPI targets, templates, and dashboards designed to boost activation for B2B SaaS. Includes ready-to-use emails, checklists, and a simple implementation plan.

A lightweight AI-powered assistant that crafts personalized onboarding emails and in-app messages based on industry, persona, and stage. Returns 3 subject lines, 2-3 body variants, and optimized CTAs ready for deployment.

A pack of plug-and-play onboarding emails, micro-copy, and subject line experiments proven to improve activation. Includes A/B test ideas and examples across onboarding stages.

A curated directory of best-in-class onboarding and activation tools with short use-cases, pricing notes, and quick integration tips.

A Google Sheets/Excel template that tracks time-to-value, feature adoption, milestone completions, and revenue impact. Quick setup, ready-made dashboards, and data-driven change recommendations.

An AI-driven planner that generates a practical 6-week onboarding experiment roadmap based on your current metrics and goals, including hypotheses, success criteria, and a proposed schedule.

A focused, practical guide to diagnosing churn drivers and running retention experiments, with templates for surveys, win-back campaigns, and renewal nudges.

A calculator to benchmark activation and retention against industry benchmarks by segment, plan, and cohort; outputs a gap analysis and prioritized optimization ideas.

A content pack with 15 ready-to-send onboarding surveys to capture activation signals at key milestones; includes an analysis guide and templates for action-oriented follow-ups.