10 Lead Magnet Ideas for Beauty business

A quick interactive tool that asks for skin type (normal/oily/dry), climate, and time available, then outputs a personalized 4-step morning and evening skincare routine with product picks from your line. This highly actionable personalization reduces decision fatigue and increases conversions as users save results or share them for later purchase prompts.

Upload a selfie and answer a couple of questions about finish and coverage; the AI suggests foundation and concealer shades from your range with swatch notes and direct purchase links. It removes guesswork, speeds validation of shade choices, and drives immediate add-to-cart actions.

A downloadable one-page sheet summarizing 20 common skincare ingredients, their benefits, cautions, and which products in your line contain them. It positions you as an authority, is easy to share, and drives email signups with a related offer.

A weekly planner (interactive or printable) that guides users through a balanced skincare routine and makeup looks, auto-suggesting compatible products from your catalog. It helps customers build habits around your brand and increases likelihood of product purchases.

A 60-minute at-home spa day guide featuring routines, calming rituals, and DIY mask ideas using your products. It delivers immediate value, elevates perceived product value, and encourages trial purchases.

An AI-powered makeup look designer: input the occasion, outfit, and mood; it generates a complete makeup plan with step-by-step instructions and product lists from your line. It demonstrates relevance, increases cart size, and can capture emails for saved looks.

A one-page guide with recommended product pairings and layering order for different skin types and goals, including notes on what to apply first and what to avoid. It simplifies routines and nudges customers toward purchasing complementary items from your line.

A curated directory of local salons, spas, and retailers that stock your brand, plus subscriber-exclusive discounts and early access to launches. It drives regional discovery, encourages signups, and strengthens partnerships.

A printable 1-page routine audit checklist to evaluate your current skincare and makeup routine, with prompts, red flags, and suggested upgrades to your product line. It creates engagement and nudges users toward a personalized consult or product bundle.

A lightweight search tool where users enter current ingredients and receive compatibility guidance plus recommended swaps from your range. It eases switching, builds trust, and nudges toward purchase.