10 Lead Magnet Ideas for Brewery

A downloadable Local Beer Passport—a compact directory and map of nearby craft breweries, including tasting notes and routes for weekend beer crawls. It delivers real value to beer lovers and primes them to sign up for updates on new releases and events.

A printable 4-week plan to help first-time homebrewers design, brew, and track their first batch. Includes a simple ingredient checklist and timing charts. This positions our brand as a go-to resource and nudges signups for deeper guides.

An AI-powered helper you can use to get beer recommendations from our current lineup based on your meal, mood, or flavor targets. It also suggests a mini homebrew tweak to try. Visitors enter an email to receive the result and follow-up tips.

A visual guide to popular beer styles with quick flavor notes, aroma cues, and a recommended sample order. It helps newcomers understand what they’re tasting and naturally leads them to visit our taproom to try our take on those styles.

A calendar listing our upcoming seasonal releases with tasting notes and suggested pairings. Subscribers get early release info and invite-only tasting events.

A quick interactive quiz that matches user tastes to a beer style from our lineup and suggests a personalized tasting plan. It’s highly engaging and collects emails for follow-up offers.

A curated directory of local farms and suppliers for brewing ingredients (hops, malts, fruits) with contact details and quick usage tips. It helps homebrewers source regionally and positions us as a community hub.

A downloadable collection of five beginner-friendly homebrew recipes with step-by-step instructions and troubleshooting tips. It establishes trust and drives email signups for ongoing tips and recipes.

A ready-to-use plan for a 4-week mini-tour at our brewery, including suggested tastings, food pairings, and a booking CTA. It makes it easy for new visitors to plan a real visit and subscribe for updates.

A limited, opt-in pass offering a discounted tasting flight on the first visit and an invite to a behind-the-scenes tour. It creates urgency, rewards engagement, and grows your email list.