10 Lead Magnet Ideas for Colleges

An interactive degree plan and admissions timeline that helps high school juniors and seniors map out a full 4-year course path, standardized test dates, and target college deadlines. Users customize by major and campus, then export a shareable PDF to discuss with parents or counselors; this drives engagement and email capture for follow-ups.

A dynamic, filterable scholarship finder that matches students to opportunities based on GPA, state, intended major, and financial need. It provides step-by-step application guidance and deadlines; unlocking full results requires an email, boosting lead collection.

An AI-powered wrapper that analyzes admissions prompts and generates tailored essay outlines, hooks, and sample paragraphs. It includes an integrated editor to refine tone and structure, giving students a ready-to-polish draft and a pathway to premium edits.

A planning tool that suggests campuses to visit based on budget, program fit, and geography, then outputs a day-by-day itineraries. It helps families optimize trips, reduces decision fatigue, and offers exportable itineraries to share with parents.

A concise, practical guide to FAFSA, CSS Profile, merit aid, and loan basics, with checklists and a glossary. Delivered as a clean PDF for easy reference during admissions season, it also includes a sign-up gate to grow your email list.

A curated directory of 100+ colleges with essential metrics (tuition, aid, acceptance rate, programs) and a side-by-side Compare sheet. It’s a ready-to-download resource that accelerates shortlisting for families.

A printable 2-page checklist covering every common app component, required documents, and deadlines across top applications. Creates urgency and momentum to complete applications, with an option to capture emails for updates.

A fill-in-the-blank resume and activities log tailored for college apps, with prompts to highlight Leadership, Service, and Impact. Provides a polished, submission-ready document and a clean one-page version.

A compact pack of 15 common interview questions with model answers and a scoring rubric. Includes etiquette tips and a mock interview flow to rehearse with a parent or counselor, boosting confidence and engagement; download gate collects contact details.

An interactive calculator that estimates net price after aid and projects starting salaries by major to reveal true ROI. Outputs a personalized report comparing schools and aiding decision-making; access to full results is gated by email capture.