10 Lead Magnet Ideas for Event agency

A plug-and-play calculator to estimate the ROI of a corporate event, using budget, expected attendance, lead capture rate, and average deal size. It includes SMB benchmarks and a recommended next step. Converts by giving a clear ROI snapshot and a prompt to schedule a strategy call.

Two-week, day-by-day plan with templates, checklists, and email scripts to plan a corporate event on a tight schedule. Built for SMB marketing and events teams who need a fast, repeatable process. Includes a simple budget capture sheet and vendor prep checklist.

A curated directory of trusted venues, AV, catering, and décor vendors in target SMB-friendly cities. Includes contact details, package notes, and negotiation tips to speed sourcing. Helps planners skip endless vendor scouting and start with proven partners.

An AI assistant that builds a complete event brief from a few prompts (goals, audience, budget, and vibe). It outputs objectives, attendee personas, and a high-level schedule that can be exported to share with teams and vendors. A fast, repeatable way to align stakeholders and accelerate bookings.

A concise guide with engagement ideas, speaker prompts, and interactive session templates designed to boost attendee participation. Includes ready-to-use scripts, activities, and stage design tips tailored for SMB corporate events. A practical, low-effort resource that increases on-site impact and word-of-mouth referrals.

A budget planning workbook with pre-populated categories, formulas, and scenario modeling for SMB events. Helps you forecast costs, compare quotes, and maintain margins with confidence. Includes a demo budget and quick-start cheat sheet.

A fill-in-the-blank report to measure event impact, including attendance, engagement, and pipeline value. Comes with a metrics glossary and an executive-summary one-pager. Helps clients justify spend and provides a shareable asset for referrals.

A compact blueprint outlining a premium attendee journey, covering registration flow, exclusive sessions, seating, swag, and networking touches. Includes ready-to-use copy, checklists, and a sample day-of schedule. Helps create memorable experiences that drive post-event follow-ups.

A digital directory featuring top-rated vendors across major U.S. regions with contact details, specialties, and client notes. Includes quick reference pricing bands and best-practice pairing tips for SMB events. Fast tracks sourcing and helps you compare options at a glance.

An AI-powered tool that generates a customized run-of-show for half-day or full-day events, including timing, speaker cues, transitions, and contingency notes. Exports as a shareable schedule for clients and on-site teams. Reduces last-minute stress and helps deliver smooth, professional events.