10 Lead Magnet Ideas for IT consultancy

An interactive scoring tool that assesses your SMB's security posture across people, processes, and technology. It delivers a prioritized remediation plan with quick wins and clear ROI, helping busy owners act confidently. Ideal for 10-200 employee businesses seeking practical, measurable security improvements.

An AI-wrapped advisor that ingests your current cloud usage and spending, then outputs a tailored optimization plan with right-sizing, reservations, and migration opportunities. It includes a prioritized action list and an estimated 12-month savings to make the business case easy for stakeholders.

A set of editable IT policy templates (Acceptable Use, Password Policy, Data Handling, Incident Response) plus quick-start guides. Provides governance-ready docs you can customize in minutes, reducing risk and board-level pushback. Built for SMBs needing affordable policy frameworks.

A compact 30-minute IT audit playbook with a checklist covering hardware, software, security, backups, and vendor contracts. Includes a templated report you can share with leadership, helping owners see where to focus first.

A curated directory of vetted vendors and tools across security, backups, cloud, and monitoring, with one-page profiles and pricing highlights. Saves time evaluating options and reduces decision paralysis for SMBs.

A step-by-step disaster recovery planner with RPO/RTO templates, backup verification schedules, and runbooks. Provides a ready-to-use DR plan SMBs can test quarterly, increasing resilience and confidence in IT.

One-page incident response cheat sheet with triage steps, escalation paths, and contact lists. A quick reference that minimizes downtime during security incidents, ideal for busy SMB owners who can't afford complex playbooks.

A pre-made onboarding guide covering provisioning, device setup, software access, and security training for new hires. Reduces time-to-productivity and IT help desk load for fast-growing SMBs.

A practical 90-day roadmap of essential IT projects for security, backups, monitoring, and cloud cost governance with milestones and owners. Helps SMBs plan budgets and demonstrate progress to leadership.

An AI-powered gap analyzer that assesses current controls against common frameworks (NIST, ISO 27001) and produces a prioritized list of gaps with recommended controls and quick wins. Designed for SMBs needing a compliance baseline without hiring a full-time auditor.