10 Lead Magnet Ideas for IT services

For SMBs with 10-200 employees, this 12-question self-assessment plus a prioritized action list helps you spot gaps in endpoints, backups, access controls, and monitoring. It delivers a quick remediation roadmap and uses an email capture to start a conversation with your IT partner.

An interactive calculator that evaluates your current on-prem vs. cloud posture across security, cost, and skills. It spits out a one-page action plan and recommended next steps, helping business leaders justify cloud projects. Collects contact info for follow-up.

An AI-assisted risk assessment for small IT environments. Input simple details about backups, patch cadence, and user permissions, and the tool returns a clear risk score with five prioritized controls. This demonstrates expertise and guides next steps toward a security review or managed services engagement.

A printable checklist of security improvements you can implement in under 60 minutes. It delivers tangible value quickly and positions you as a trusted IT partner, increasing your odds of turning prospects into clients.

A ready-to-use budget template for annual IT spend (hardware, software, support, cloud) with built-in sanity checks. It helps SMBs justify IT initiatives to leadership and can be updated as you grow; captures emails for updates or services.

A short audit that verifies backup coverage, recovery objectives, and testing frequency for small teams. It outputs a one-page readiness score and a prioritized remediation plan, making it easy to schedule a backup health check.

A curated, SMB-friendly directory of MSPs, cybersecurity tools, and cloud vendors with concise use-cases and rough pricing notes. It speeds up vendor selection, reduces risk, and serves as a trusted reference for leadership.

A practical set of incident response runbooks, contact lists, and communication templates designed for lean IT teams. It provides a repeatable framework to shorten containment time and supports smoother cooperation with a managed service provider.

An AI-guided onboarding plan for remote employees that maps accounts, devices, access rights, and welcome messages. It reduces setup time and ensures security, making it easier to scale a distributed workforce.

A ready-to-use collection of security policies tailored for small teams (passwords, device security, data handling). It jumpstarts policy governance, reduces development effort, and helps you demonstrate compliance readiness.