10 Lead Magnet Ideas for Market research agency

A ready-to-use Google Sheets tool that estimates TAM, SAM, and SOM for a niche, plus a visual competitive heatmap. Designed for product managers, startup founders, and growth teams in B2B SaaS to quickly validate market viability and prioritize feature bets.

Input a keyword or rival list and receive a polished 5-page landscape with map, SWOTs, gaps, and top-3 opportunities. Saves hours vs. manual research and helps PMs and founders validate GTM strategies quickly.

A concise 12-page playbook with templates for market scoping, persona mapping, and competitive gap analysis. Includes ready-to-fill worksheets and checklists to speed up research sprints for startup product teams.

Fill-in-the-blank brief builder that creates structured, sponsor-ready market research briefs in minutes. Comes with prompts for interview guides, data sources, and executive summaries; ideal for solo researchers delivering quick client-ready reports for startups.

Curated directory of 40 data sources, research vendors, and data trackers with pricing, turnaround times, and use-case notes. Helps teams source credible data quickly and reduces procurement friction for PMs and founders.

AI-driven tool to generate 3-4 buyer personas for a given industry, including jobs-to-be-done, pains, and messaging hooks. Delivers ready-to-use persona profiles for product marketing and research briefs targeted at startup teams.

One-page, printable checklist to audit the top 10 competitive gaps in your market, with scoring tips and action steps. A quick reference for sprint planning and stakeholder alignment in early-stage companies dealing with PMs and founders.

Interactive calculator that models revenue impact across pricing tiers and feature sets based on market size assumptions. Lets solo founders test value propositions and rough-fit pricing before going to market.

Directory of 50 market signals across channels (search trends, social chatter, reviews, funding rounds) with templates to track a niche's momentum. Great for quarterly updates and client-ready market summaries for startup teams.

A pack of ready-to-use executive-ready templates (Executive Summary, Market Sizing, Competitive Landscape, Buyer Personas) that speed up client proposals and deliverables. Helps win new business by projecting professionalism for PMs and founders.