10 Lead Magnet Ideas for Marketing automation agency

A plug-and-play calculator to estimate potential revenue lift, cost savings, and payback period from marketing automation across email, SMS, and ads. Includes guided setup and benchmark scenarios tailored to common SMB budgets. Helps you quantify value before committing, increasing lead quality and booked consultations.

One-click AI wrapper that takes goals, audience, product, and channels and outputs a ready-to-execute campaign brief: audience segments, messaging angles, offer ideas, and a draft content map. Saves hours in planning and delivers briefs you can hand to a team or run with automation.

A complete email and SMS nurture sequence for onboarding, engagement, and retention, mapped to 21 days with timing guidance and copy blocks. Includes tested subject lines and performance benchmarks from real campaigns. Helps SMBs start delivering consistent messages quickly, boosting engagement and LTV.

Editable, bottom-line-friendly lead scoring model (Google Sheet) with 0-100 points, ready-to-use rules, and CRM integration tips. Step-by-step instructions to implement fast and start prioritizing high-quality leads. Demonstrates immediate impact on pipeline and positions your agency as the go-to for optimization.

A 15-point diagnostic checklist to audit your current automation stack, plus a prioritized action plan and quick-win recommendations. Comes with a fillable scorecard and an option for a 15-minute audit call. Builds trust, reveals gaps, and prompts engagement.

Curated directory of affordable, SMB-friendly automation tools for email, SMS, PPC, and analytics, with quick-fit notes and pricing. Includes quarterly updates and short recommendations for common use-cases. Grows your email list and positions you as a trusted resource.

Library of proven cart abandonment email and SMS sequences with copy blocks, timing, and testing ideas tailored to product type. Includes ready-to-paste templates and optimization tips. Delivers quick revenue lift and showcases your copy and strategy expertise.

AI wrapper that analyzes subject-line ideas and outputs high-performing variants, plus a one-page A/B test plan and predicted open-rate ranges. Great for quick uplift in email performance without extensive testing. Demonstrates AI-assisted capabilities and supports ongoing engagement.

Directory of pre-built lifecycle campaigns (welcome, onboarding, post-purchase, re-engagement) with copy blocks and timing, filterable by industry and channel. Download-ready templates speed up launches and reduce writer's block. Helps you win clients by showing breadth of templates.

Collection of 6-8 mini case studies from SMBs, showing revenue lifts and KPI improvements from automation, plus actionable takeaways and a replication framework. Includes executive summaries for quick reads. Social proof to close deals and illustrate potential results.