10 Lead Magnet Ideas for Mental health apps

A downloadable 7-day workbook with daily micro-actions, mood prompts, and a personalized plan to reduce stress. Designed for busy professionals in high-stress industries, it delivers tangible progress within a week, boosting early trust and signups.

An on-demand AI assistant offering 60-second breathing, grounding, and reframing prompts. For busy professionals, it provides personalized micro-coaching exactly when stress spikes, scalable for a solo founder to deploy.

A digital mood and sleep tracker with printable templates, plus weekly insights for patterns. Designed for busy professionals, it helps users see links between habits and mood, driving ongoing engagement with the app.

A guided tool to log triggers, contexts, and coping responses, with a weekly review and recommended micro-exercises. Busy professionals get a personalized coping plan, increasing conversion by offering actionable takeaways.

A therapist-approved one-page sheet featuring fast, practical techniques for acute anxiety and stress. Quick to consume for busy professionals, it serves as a high-value opt-in that can be used as a daily reference.

A library of bite-sized mindfulness lessons (2–5 minutes) with optional audio and printable notes. Each lesson gives a clear, applicable takeaway for busy professionals, encouraging regular use.

A curated directory of mental health apps, hotlines, clinics, and support services tailored for remote and hybrid workers. Easy to share with teams and invaluable for onboarding, boosting credibility and signups.

A quick tool that estimates your current stress risk based on sleep, caffeine, workload, and mood. It returns personalized tips and a printable score, creating immediate value for busy professionals and driving deeper app engagement.

A set of guided grounding tracks designed for fast resets during meetings, commutes, or overwhelm. Portable, practical audio for busy professionals increases perceived usefulness and willingness to explore longer programs.

A fast self-assessment with next-step guidance and resource recommendations. It delivers a personalized plan and easy path to deeper support, lowering friction to join the app.