10 Lead Magnet Ideas for Private investigation agency

Grow your business with 10 effective lead magnet examples. Get more traffic on autopilot. Updated for 2025.

1

Hire Vetting Quick-Start Kit

A ready-to-fill digital kit with candidate screening checklists, interview templates, and consent forms. It streamlines compliant due diligence for SMBs, helping HR teams hire with confidence and speed.
Tool
2

SMB Partnership Due Diligence Playbook

A concise 20-page PDF with vendor risk indicators, financial checks, and red flags for partnerships. It positions your business as a cautious, compliant partner and primes interest in professional investigation services when issues arise.
Content
3

Background Check Scope Wizard

An AI-powered questionnaire that outputs a tailored background check plan for a role, including suggested data sources and steps. It saves HR time and introduces your agency as the go-to partner for complex checks.
AI Wrapper
4

Incident & Evidence Capture Starter Pack

A toolkit with an incident report template, photo/video evidence guidelines, and a secure note protocol. It standardizes how events are documented, improving investigation outcomes and reducing liability.
Tool
5

Digital Footprint Risk Scout

An AI-assisted quick audit of a candidate’s public online presence with risk flags and a one-page summary. It helps decision-makers spot potential conflicts or reputational risks before hiring.
AI Wrapper
6

Compliance & Privacy Checklist for Background Checks

A practical checklist covering consent, data retention, state/federal requirements, and privacy best practices. It reduces compliance risk and clarifies what to collect and how to store information.
Content
7

Red Flags in Background Reports Cheat Sheet

A one-page reference of common red flags across background checks with quick interpretation tips. It enables faster decision-making and creates curiosity about deeper investigation services.
Content
8

Local Private Investigation Partners Directory

A curated directory of vetted local investigators and related services (for referrals, scope support, or referrals). It helps SMBs find trusted partners when cases exceed in-house capabilities.
Directory
9

Employee Theft & Workplace Risk Calculator

A simple calculator to estimate risk exposure from internal theft and compliance gaps using headcount, turnover, and incident history. It provides a tangible risk score and prompts next steps with your PI firm.
Tool
10

Vendor Risk & Asset Protection Readiness Checklist

A fillable checklist to assess vendor risk, contract protections, and asset loss exposure. It streamlines security planning and sets the stage for a formal investigation if issues occur.
Tool
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