10 Lead Magnet Ideas for Security company

Grow your business with 10 effective lead magnet examples. Get more traffic on autopilot. Updated for 2025.

1

SecureSite Risk Calculator

Designed for facilities managers of small-to-mid-sized commercial buildings, this interactive risk calculator lets you quantify security risk across entry points, lighting, cameras, and access controls. It then outputs a prioritized upgrade plan with rough costs and ROI, and captures an email address to send the full report.
Tool
2

AIGuard Security Planner

An AI chat tailored for facilities managers that asks about floor plans, assets, and common threats, then produces a tailored 12–18 month upgrade roadmap with budget ranges. Use it to quickly turn data into a concrete security plan you can present to stakeholders.
AI Wrapper
3

Facilities Security Playbook

A 60-page security playbook for facilities managers covering physical security fundamentals, access control, CCTV, lighting, and incident response. It includes practical checklists, templates, and how-to steps to justify investments and accelerate implementation.
Content
4

Emergency Response Template & Drill Kit

A fillable incident response template, emergency contact roster, and evacuation routes tailored for facilities managers. The kit includes a 4-step drill checklist to test readiness and close gaps in seconds.
Content
5

Camera Coverage Planner

A room-based planner that helps determine optimal camera footprints and recommended counts. It exports a mapped layout you can share with security teams and vendors.
Tool
6

Local Security Installers Directory

A curated directory of vetted installers and service providers by city for facilities managers to source quickly. It includes contact details, specialties, and typical response times to accelerate procurement.
Directory
7

Budget-Smart Security Upgrades Guide

A 10-step guide with high-impact, low-cost upgrades for mid-sized facilities, including rough costs and expected impact. It's designed to help facilities managers justify security expenditures and prioritize projects.
Content
8

Access Control Readiness Checklist

A printable 1-page checklist for doors, locks, badge systems, and visitor management. It's designed for facilities managers to quickly assess readiness and prepare procurement briefs.
Content
9

Incident Trend Snapshot

A reusable template to track incidents, near misses, and response times on a monthly or quarterly basis. It includes a simple dashboard to monitor improvements and share with leadership.
Tool
10

Security Vendors Quick Reference Directory

A compact directory of vendors with product lines and typical pricing by category for procurement teams. Designed for facilities managers to speed budgeting and vendor negotiations.
Directory
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