10 Lead Magnet Ideas for Shooting range

Grow your business with 10 effective lead magnet examples. Get more traffic on autopilot. Updated for 2025.

1

Range Ready Safety Kit

A printable 1-page safety kit with the four gun safety rules, safe handling steps, and range etiquette. It helps new shooters and local enthusiasts feel confident and safe on their first visit, increasing the likelihood they'll book a supervised session at your range.
Content
2

8-Drill Precision Roadmap

A structured, printer-friendly progression of eight shooting drills with distances, target sizes, and scoring to build consistency over 30 days. It gives tangible results and nudges shooters to schedule coaching or practice at your range.
Content
3

Sight-In Planner

A downloadable calculator (Google Sheet) that estimates zero distance and holdover for common calibers and ammo, plus a quick guide on which distances to sight in. Shooters use it to plan a dedicated sight-in day at your range.
Tool
4

Ask a Range Coach AI

An AI-powered wrapper where users input their firearm, distance, and goals to receive a personalized practice plan and coaching tips. It delivers tailored value and captures contact details for follow-up.
AI Wrapper
5

Local Ranges & Instructors Directory

A curated directory listing top local ranges, training options, hours, and contact info tailored to area shooters. It saves time planning visits and positions your range as the go-to training hub.
Directory
6

New Gun Owner Onboarding Bundle

A 5-step onboarding guide, safety quiz, and beginner-friendly shooting plan to help new owners get started with confidence. It reduces friction and invites a beginner-friendly intro session at your range.
Content
7

Target Feedback Pack

Three printable targets with built-in scoring and prompts to record feedback after each session. It provides immediate value and gives shooters a reason to return for more coaching.
Content
8

Practice Session Planner Template

A downloadable calendar and metric-tracking template to schedule regular practice, track group sizes, and hit ratios. It drives repeat visits and can lead to a monthly training package.
Tool
9

Competition Prep Mini-Guide

A concise guide to local matches, gear, and a 4-week prep plan for aspiring competitors. It attracts competitive shooters and encourages signups for range clinics or coaching.
Content
10

Range Day Essentials Checklist

A compact checklist of gear, ammo, hearing/eye protection, and safety items to bring. It reduces friction at the point of sale and primes visitors to rent gear or buy ammo at your range.
Content
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