10 Lead Magnet Ideas for Trade show

A simple calculator to estimate ROI for trade show investments. It uses booth costs, travel, staffing, expected leads, average deal size, and close rate to produce a clear revenue vs. investment figure. Results can be exported as CSV to share with stakeholders.

An AI Prompt package that turns raw show leads into a prioritized list with lead scores and recommended next steps. It also generates a ready-to-send 5-email outreach sequence tailored to your product and audience. This reduces manual triage and speeds follow-ups, boosting demo bookings.

A complete 14-day email prospecting swipe file for pre-show, during show, and post-show follow-ups. Includes subject lines, copy blocks, and call-to-action ideas designed to book demos. Perfect for solo founders who need ready-to-use templates.

A printable and digital pre-show booth readiness checklist covering branding, staffing, tech, shipping, swag, and contingency plans. It guides you through essential tasks so nothing falls through the cracks. Great for small teams who must prepare efficiently.

A curated directory of trusted vendors for booth design, shipping, printing, lead retrieval, and staffing, with quick contact details and typical costs. Updated quarterly and packaged for easy download as a PDF or spreadsheet. Saves time sourcing partners and helps you negotiate better deals.

A plug-and-play trade show metrics dashboard template for Sheets or Excel. Track leads, spend, attendee counts, CAC, and pipeline velocity with built-in charts and auto-calcs. Lets you see ROI at a glance and share results with teammates.

A pre-show social promo kit with ready-to-post posts, banners, captions, and a simple posting calendar. It’s customizable to match your brand and show goals. Uses proven formats to boost pre-event awareness and booth traffic.

A concise on-site lead capture guide with best practices for QR codes, badge scans, mobile forms, and quick qualification questions. Includes sample forms and a quick-win checklist. Helps teams maximize both lead quantity and quality on the floor.

An AI-assisted demo script generator that builds tailored scripts by industry and use case. Includes objection-handling lines and a clear next-step CTA. Helps your team deliver compelling demos and close more on-site.

A compact buyer directory by industry outlining top job titles, pain points, and messaging angles to use at shows. Includes ready-to-use talking points and a quick-reference contact sheet. Aimed at pre-show outreach and on-site conversations to accelerate engagements.