10 Lead Magnet Ideas for Universities

A fill-in, 12-month roadmap guiding prospective undergraduates and their families through key deadlines—from FAFSA and tests to campus visits and applications—packaged as a printable PDF. Users access it by providing their email, which helps convert interest into qualified campus leads while giving them clear, actionable steps.

An AI-powered tool that asks for GPA, target major, location, and demographics, then returns a personalized list of scholarships, deadlines, and application tips. It delivers immediate value to students and parents while collecting email for ongoing funding updates.

A bundle of one-page program briefs for popular majors, highlighting core requirements, typical career paths, and distinctive features. It helps students compare options quickly and provides a downloadable kit gated behind an email opt-in.

A lightweight campus visit planner that lets students schedule tours and information sessions, with calendar integration and reminder emails. It reduces scheduling friction and captures leads as students reserve slots.

A step-by-step financing roadmap showing realistic costs, aid eligibility, timelines, and loan basics, tailored to first-time applicants. This practical guide motivates families to sign up for deeper updates and resources from the university.

A curated directory of majors with quick career outcomes, internships, and sample courses, searchable by interest. Access beyond the teaser requires signup, turning curious browsers into qualified prospects.

A quick-start kit with essay prompts, templates, and outline checklists to accelerate applications for high school seniors and their parents. The ready-to-use content helps students craft better essays and converts visitors via a download sign-up.

A directory of upcoming open houses, campus tours, and virtual info sessions across campuses, categorized by location and major. It helps students plan visits and collect contact details to receive personalized event reminders.

A chat-based AI assistant on campus sites that answers common questions about housing, clubs, majors, and student life. It boosts engagement and captures contact details for follow-ups tailored to the student’s interests.

A printable cheat sheet mapping each major to typical courses, skills, and career outcomes, designed for quick comparison by students and families. Delivered via signup, it's highly shareable and generates qualified student leads.