10 Lead Magnet Ideas for Wedding planners

A fill-in-the-blank, month-by-month planning blueprint with ready-to-use checklists and milestone reminders for engaged couples. Downloadable and editable to fit your wedding date, it keeps couples organized and on track. This clear framework demonstrates your expertise and increases the likelihood they'll hire you after seeing your process.

An AI-powered prompts-driven tool that, after you enter budget, vibe, location, and guest count, outputs a tailored vendor shortlist with 3-5 recommended options per category and ready-to-send inquiry templates. Perfect for couples who want fast, curated options without hours of research. It showcases your ability to curate quality partnerships and convert inquiries into consultations.

A dynamic budget workbook with category allocations, built-in formulas, and a 12-page cheat sheet of cost-saving tips for engaged couples. Includes a ready-to-use Excel/Google Sheets template and a guide on prioritizing spend by vibe. This reduces sticker shock and positions you as a budget-savvy planner, increasing booking likelihood.

A ready-to-use set of scripts for ceremony, processional/recessional, and reception moments, plus MC prompts and contingency lines. Includes printable cues and variations for different wedding styles. Couples gain confidence on the day and see your planning depth, boosting trust and inquiries.

Printable Q&A cheat sheet with 25 questions couples should ask a planner, plus an at-a-glance hire-scorecard. Also includes personalized pitch templates to help couples compare proposals. This helps engaged couples feel informed and positions you as the best-fit choice.

A curated PDF directory of trusted vendors in your city (venues, photographers, DJs, florists) with contact details and exclusive offers. Updated quarterly to stay fresh. Downloading this directory signals your local expertise and often leads to coordination inquiries.

A bundle of 20 Canva mood-board templates, color palettes, and prompt prompts to spark vibe creation for engagements and weddings. Includes step-by-step usage and example boards. Helps couples envision their day quickly and demonstrates your creative leadership, driving inquiries.

Printable packing checklist for day-of emergencies, plus a ready-to-customize vendor contact card and backup plan prompts. Also includes a one-page quick-start guide for last-minute fixes. Couples will share or keep as a reminder, reinforcing your value and prompting contact.

A fillable scorecard to compare venues across cost, capacity, acoustics, parking, and ambiance, with a built-in weighting system and a simple color-coded results view. Includes easy export to share with partners. This helps couples document what matters most and demonstrates your structured approach, increasing inquiry rates.

An AI-assisted quick-start plan that translates engagement into a prioritized 30-day action list for couples and their planner. Answer a few questions about date, guest count, and vibe, and receive tasks, deadlines, and ready-to-send templates. This dramatically reduces decision fatigue and positions you as an efficiency-driven planner.